Graziano Mazza belongs to a family of craftsmen, who’s legacy began in 1885 in the Marche region of Italy. He founded Premiata in 1991 and began experimenting distressing and washing leather for his shoes. His women’s collection made its debut in 1996 and continues to push boundaries to this day. Innovation and experimentation live within the blood of the brand, challenging its creators to expand beyond the fast trends of the modern era.
“We believe that life is an anomalous and wonderful path, that never repeats itself. We believe in diversity as luxury and beauty in the primordial state, opportunities for man and necessity for nature. We are convinced that the instinct to be 'what we are' is more important than reason and compliance with the norm. But above all we are firmly certain that normality does not exist, that there is nothing wrong with being different and that there is only one form of being true, that of non-conformity.” – Graziano Mazza