Combining her love for knitwear design and cashmere, and passion for architecture and modern art, Paychi Karen Guh launched Paychi Guh (pronounced “pay-chee goo”) in 2013, incorporating simple form, refined texture, modern graphics, and high-quality cashmere. Each Paychi Guh design caters to the independent, creative woman who desires individuality, timeless style, and ultimate comfort. The philosophy is simple: Everyday Indulgence. Best described as wearable luxury knitwear, the Paychi Guh label is renowned for its comfort, versatility, timelessness, and flattering fit. The line focuses on lightweight, breathable, trans-seasonal pieces that are beautiful by themselves and ideal for layering. Subtle surface textures and refined seaming details make the understated and sophisticated pieces unique and desirable.